US EditionM5 Vision Pro launch likely made minimal sales impact: report
Apple shipped only 45,000 Vision Pro units in Q4 2025 amid a 95% cut in digital advertising and halted production, reflecting broader VR market decline of 14% globally.
- This year IDC estimated just 45,000 Vision Pro units in the 2025 holiday quarter, while the Financial Times reports Apple's M5 update last fall had little impact on sales.
- Luxshare halted production, and Apple kept international rollout limited while Sensor Tower records show Apple cut Vision Pro digital ads by more than 95% this year in the United States and United Kingdom.
- Data show Apple shipped 390,000 Vision Pro units in 2024 while app counts remain small, with roughly 3,000 apps including niche software; critics cite weight and battery issues, and Morgan Stanley analysts say cost and lack of visionOS apps limited sales.
- Developers face a shortfall as user numbers lag, weakening the platform; Counterpoint Research reports global VR shipments fell 14% year on year, while Meta still accounts for around 80% of sales with its Quest headsets.
- Analysts and commentators remain cautious and urge skepticism about official Apple sales disclosures despite noting visionOS progress and M5 improvements to comfort, battery life, and performance.
19 Articles
19 Articles
Apple has decided to cut production of its Vision Pro mixed-reality glasses after poor sales. While the company continues to sell millions of iPhones and laptops every quarter, sales of the Vision Pro have been very low, prompting this strategic change. The company has not released official sales figures, but research firm International Data Corporation (IDC) estimates that only about 45,000 units were sold in the final quarter of last year - fa…
Report: Apple Vision Pro Is Still Failing to Catch On
Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times. Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter.
Apple Vision Pro Struggles to Gain Traction as Sales, App Support and Marketing Slow Down, Says Report ~ My Mobile India
Highlights Apple shipped around 390,000 Vision Pro units in 2024, but shipments dropped to just 45,000 in Q4 2025. Apple cut digital ad spend by over 95%, expanded availability slowly and faces limited VisionOS apps. Global VR shipments fell 14% year-on-year with Meta’s cheaper Quest dominating almost 80% of sales. Apple’s Vision Pro mixed reality […] The post Apple Vision Pro Struggles to Gain Traction as Sales, App Support and Marketing Slow D…
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