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Customers Can Pick up Pastries, Cookies and Bread at a Fraction of Their Retail Price Across 12 Participating M&S Stores in Northern Ireland
The bags contain three to four bakery items and cost £3.80, offering shoppers up to £6.40 in savings, M&S said.
On September 14, a British retailer launched a partnership with Too Good across 35 stores in Scotland, including Aberdeen, Dundee, Glasgow, and Paisley, to reduce food waste.
Globally, around 40% of all food produced is wasted, amounting to 2.5 billion tonnes annually, prompting retailers to address surplus products through new partnerships.
Shoppers can purchase bakery "surprise bags" containing three to four items for £3.80 through the Too Good app on Google Play or the App Store, saving up to £6.40.
Chelsea Kerr, Managing Director at Too Good, said the firm is "delighted to be partnering with" the retailer to make surplus food available to more customers across Ireland.
This initiative supports the retailer's wider waste-reduction strategy, building on prior efforts that redistributed over 130 million meals to charities via Neighbourly.