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LVMH explores sale of its 50% stake in Rihanna-backed Fenty Beauty, sources say

LVMH is working with Evercore to potentially sell its half stake in Fenty Beauty, which generated approximately $450 million in net sales in 2024, sources said.

  • Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Rihanna, people familiar with the matter said.
  • Robyn Rihanna Fenty launched Fenty Beauty with Kendo Brands' support, creating the line to serve Black, Hispanic and Asian women and broader skin tones, company founders say.
  • Fenty Beauty generated around $450 million of net sales and could be valued between $1 billion to $2 billion, with products sold in Sephora and on Amazon.
  • LVMH is working with investment bank Evercore to run the confidential sale process, three of the people said; both LVMH and Evercore declined to comment, and Fenty Beauty and Robyn Rihanna Fenty representatives did not immediately respond.
  • In the wider beauty market, Elf Beauty bought Hailey Bieber's company Rhode for $1 billion earlier this year, illustrating active deals in the beauty sector.
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LVMH explores sale of its 50% stake in Rihanna-backed Fenty Beauty, sources say

Luxury goods giant LVMH is exploring a sale of its 50% stake in Fenty Beauty, which it co-owns with Grammy Award-winning singer and entrepreneur Rihanna, according to four people familiar with the matter.

·United Kingdom
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Market Screener broke the news in on Tuesday, October 21, 2025.
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