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Adobe Reveals Luma AI’s Ray3 Video Model Is Now Available From Adobe Firefly

Luma AI's Ray3 model offers advanced AI-assisted video creation with unlimited access for two weeks to Adobe Firefly paid customers, aiming to enhance cinematic realism and reduce production costs.

Summary by Forbes
Adobe is partnering with Luma AI to offer the latest video model, Ray3 from inside Adobe Firefly, where it can be used to generate videos and play with creative concepts.

6 Articles

Luma AI unveils Ray3, its new video model, integrated exclusively with Adobe Firefly. It promises professional HDR videos and an accelerated creative stream.

Adobe Firefly now includes Luma AI's new video model Ray3. It creates 10 seconds of clips and is designed to understand intelligent scene planning.

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Forbes broke the news in United States on Thursday, September 18, 2025.
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