US Editionlululemon to Expand International Presence in 2026 with Stores to Open in Six New Markets
Lululemon will enter six new countries using franchise partners and online sales to boost international revenue that rose 33% last quarter, offsetting weaker U.S. performance.
- On Thursday, Lululemon announced plans to enter six new markets in 2026, adding Greece, Austria, Poland, Romania, India and Hungary to its more than 30-market footprint.
- Facing weak U.S. sales, Lululemon's international revenue rose 33% in Q3 with comparable sales up 18%.
- Using franchise partners, lululemon will work with Arion Retail Group and Tata CLiQ while offering online shopping in Hungary and other expansion countries from next year via lululemon.eu.
- Fresh off the news that Calvin McDonald will step down in January, activist investor Elliot Investment Management built a stake valued at more than $1 billion and is pushing Jane Nielsen as CEO.
- For Hungary, the launch targets a rising fitness culture and growing interest in premium activewear, supporting Lululemon's thriving international business that reassures investors after a steep stock drop.
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Lululemon Is Doubling Down on International Growth
Key PointsLululemon is not waiting for a new CEO to enter new international markets.The company's international segment is booming, even as U.S. sales struggle.An activist investor has reportedly acquired a significant stake, which could impact the CEO search.10 stocks we like better than Lululemon Athletica Inc. › Fresh off the news that Lululemon (NASDAQ: LULU) CEO Calvin McDonald would step down in January, the apparel retailer isn't waiting …
Massive upgrade to Hungary's sports scene: Premium Canadian athletic wear brand lands in 2026!
Lululemon, the premium Canadian athletic wear brand, is set to make its debut in Hungary in 2026, marking a significant step in its aggressive European expansion. The brand is planning to enter six new markets next year, a record for the brand, including Greece, Austria, Poland, Romania, India and, of course, Hungary. In Central and Eastern Europe, lululemon will partner with the Arion Retail Group to open its first stores, building on recent fr…
The Canadian sports and lifestyle clothing brand could open its first store in the country next year.
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