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Lululemon Names Brand, Strategy Chiefs in Latest Executive Shakeup

Heidi O'Neill is building a turnaround team as the retailer still seeks a chief technology officer and chief communications officer.

  • Lululemon Athletica Inc. chief executive Heidi O'Neill appointed Ben Hallam as chief brand officer and Emily Sunderland as chief strategy officer on Friday to bolster her leadership team.
  • O'Neill joined the firm in September to address sagging stock prices and increasing competition as the Vancouver-based company faced a struggling business requiring leadership revamp.
  • Hallam joins on Monday from Four Seasons Hotels and Resorts as senior vice president of marketing, while Sunderland, formerly of Boston Consulting Group, begins her role November 23.
  • O'Neill has assembled a senior team including Maggie Gauger, president and chief product officer, and Joseph Godsey, chief operating officer, designed to strengthen the company's competitive position.
  • Lululemon continues its search for a chief technology officer and a chief communications officer to complete the leadership restructuring as the company pursues its turnaround strategy.
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The Toronto StarThe Toronto Star
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Lululemon names brand, strategy chiefs in latest executive shakeup

Lululemon Athletica Inc.'s chief executive has named two new leaders to her C-suite.

·Toronto, Canada
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  • 64% of the sources lean Left
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Winnipeg Free Press broke the news in Winnipeg, Canada on Friday, November 6, 2026.
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