Lula's Campaign Strategists Reveal How They Turned the Election Around and What They Think About Milei
9 Articles
9 Articles
After an unexpected defeat in the first round, Luiz Inacio Lula da Silva radically changed his strategy on social networks. A network of nearly 11 million supporters, mobilized through WhatsApp, contributed to increasing the visibility of his messages and victory in front of Flavio Bolsonaro, according to The Guardian.
The strategy carried out by the Brazilian president had a strong impact on Argentina and especially on the opposition. Parallelism with Cristina Kirchner, the limits of a narrative that does not work without a strong armada and the aspects that could benefit La Libertad Avanza
The leaders of the campaign that defeated Flávio Bolsonaro explained the seven decisions that drove the recovery. WhatsApp’s role, young people and concrete proposals. What they responded about Argentina and the challenge of Peronism by 2027.
By Bishan Ibrahim Behind the upset was a campaign that stretched from neighborhoods to cellphones, bringing together traditional supporters of the left, young people who had turned away from the ballot box, and citizens who wanted to prevent the Bolsonaro family from returning to power. A WhatsApp channel, which started with a few tens of thousands […] Brazil: How did Lula turn the tables?
Mobilization on the streets and social networks, emotional connection with the voter and presentation of proposals are among the learned of the 2nd round...
Experts point out that digital mobilization was an important factor for the victory of the petist; WhatsApp became a strategic tool
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- 34% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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