Brazil’s TV and Radio Campaign Blitz Begins, with Lula and Flávio Bolsonaro Set for a Nasty Fight
Broadcasters must reserve 14 minutes a day for nearly 1,000 ads as Lula and Flávio Bolsonaro seek to sway voters before Oct. 4.
- On Friday, Brazilian President Luiz Inacio Lula and Sen Flávio Bolsonaro began airing free campaign advertisements on radio and television ahead of the Oct 4 election. Broadcasters must reserve 14 minutes daily for these ads, which remain fundamental for reaching Brazilians.
- Unlike other systems, Brazilian campaign ads are free, with airtime distributed based on coalition size and representation in the lower house. Lula receives 5 minutes 31 seconds while Bolsonaro's party gets 4 minutes 20 seconds.
- Maria Izabel Pecanha, an 84-year-old retired history teacher from Rio de Janeiro, says many voters like her will not pay attention to social media ads and instead watch traditional broadcasts. Communications professor Bruno Pompeu said the system "defends the democratic principle of equal treatment."
- Political consultant Thomas Traumann expects the campaign will be "dirtier" than 2022, the last Brazilian presidential election. Sen Bolsonaro's shorter airtime reflects his struggle to unify parties, unlike his father, President Jair Bolsonaro, who is currently serving a 27-year sentence.
- Business professor João Ricardo Matta from the Getulio Vargas Foundation anticipates campaign funds will shift toward social media, creating ads that are "less artificial, more natural." If voting proceeds to a runoff on Oct 25, both candidates will receive equal airtime.
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He began propaganda on radio and TV, with strong cross-attacks among the main candidates for the presidency.The current president maintains a minimal advantage over his right-wing rival in voting polls.
Lula, Flávio Bolsonaro turn to free TV and radio ads in Brazil race
Brazil's leading presidential contenders have begun a free television and radio advertising fight to woo voters. Experts say the battle could turn nastier and still shape opinion despite social media's reach.
The PL presidential candidate, Flávio Bolsonaro, used his first insertions on radio and television on Friday to present himself to the electorate, explore references to his own family and make a direct wave to the women. In two of the three 30-second plays that were aired, and that will also be shown on television, the senator mentions the woman, Fernanda, and the daughters, Luiza and Carol. Former President Jair Bolsonaro also appears as a refe…
Brazil’s TV and radio campaign blitz begins, with Lula and Flavio Bolsonaro set for a nasty fight
Brazil's top presidential candidates, Luiz Inacio Lula da Silva and Flavio Bolsonaro, beginning Friday will seek to draw votes through free advertisements on television and radio stations, which continue to play a fundamental role in the campaign despite the rise of social media, experts say.
Associated Press News
Brazil’s TV and radio campaign blitz begins, with Lula and Flávio Bolsonaro set for a nasty fight
Brazil's top presidential candidates, Luiz Inácio Lula da Silva and Flávio Bolsonaro, are using free TV and radio ads to sway voters.
President also gains space in MG, but has a discreet presence in the Fluminense propaganda
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