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Ludacris steps in for Santa in Mercedes-Benz holiday campaign
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefly went by “Kris Kringle,” using the name while writing Christmas-themed raps. That long-retired alias is getting a holiday encore thanks to a new Mercedes-Benz content series that puts Ludacris in Santa’s boots, modernized, of course. Created by Merkley+Partners, part of O…
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Ludacris steps in for Santa in Mercedes-Benz holiday campaign
Before he became the Grammy-winning hip-hop icon known as Ludacris, Chris Bridges once flirted with a far more festive alter ego. Early in his career, the Atlanta rapper briefly went by “Kris Kringle,” using the name while writing Christmas-themed raps. That long-retired alias is getting a holiday encore thanks to a new Mercedes-Benz content series that puts Ludacris in Santa’s boots, modernized, of course. Created by Merkley+Partners, part of O…
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