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Ford Says Overhaul of Louisville Assembly Plant Will Allow New Electric Truck to Be Built 40% Faster

Ford says the new production system will cut assembly time 15% and support a sub-$30,000 electric pickup as it retools for EV output.

  • On Thursday, Ford Motor Co. confirmed its $2 billion retooling of the Louisville Assembly Plant is on track to launch the Fathom, an all-electric midsize truck, in early 2027.
  • Moving away from the traditional moving assembly line pioneered by Henry Ford, the company replaced its gas-vehicle infrastructure with the Universal EV Production System, utilizing a three-branched "assembly tree" to build vehicles separately.
  • Ford chief manufacturing officer Bryce Currie noted the new process achieves an "84% reduction in reaching over the fender." The layout enables assembly 15% faster than previous methods using 5G connectivity for instant quality checks.
  • LAP workers traveled to Michigan for training ahead of prototype production at Ford's New Model Product Development Center. Ford official McGauley stated the revamped facility is "going to be more operator friendly," securing worker morale.
  • The automaker expects to begin prototype builds for the Fathom in the first quarter of 2027, targeting a starting price under $30,000. This launch positions Ford to regain competitiveness in the recovering electric vehicle market.
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corpmagazine.com broke the news on Thursday, August 13, 2026.
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