US EditionEXCLUSIVE: Callum Turner Stars in Louis Vuitton Sneaker Campaign
- Louis Vuitton launched the LV Buttersoft men's sneaker, designed by Pharrell Williams, with a campaign starring Callum Turner on June 16, 2025.
- This release follows Louis Vuitton's expanding collaboration with Real Madrid, announced as a multi-year partnership providing exclusive wardrobes for players and staff.
- The Buttersoft sneaker features 24 variations, distinctive design details like a hidden lobster, and blends streetwear with dandyism, reflecting Pharrell's creative vision.
- Louis Vuitton CEO Pietro Beccari described the collaboration with Real Madrid as an embodiment of mutual principles such as excellence and heritage, while Real Madrid's director expressed optimism about the prospects this alliance brings.
- The sneaker's release and Real Madrid collaboration illustrate Louis Vuitton's growing influence in elite sport and luxury fashion uniting on and off the pitch.
28 Articles
28 Articles
ICYMI: Nike Unveils NorBlack NorWhite Collaboration, Louis Vuitton Releases Buttersoft Sneaker, And More
By Mecca Pryor ·Updated June 16, 2025 This weekend, there were many fashion->Prada Mode Osaka opens its doors for the twelfth edition of the exclusive event. Following that, Nike unveiled its first collaboration with Indian brand NorBlack NorWhite. Up next, Nordstrom has introduced its inaugural shopping hub in Brooklyn, New York.Lastly, Louis Vuitton has revealed its Buttersoft Sneaker designed by Pharrell Williams. Keep scrolling below to lear…
Louis Vuitton signs multi-year deal to dress Real Madrid players in style
Jude Bellingham’s work wardrobe is about to sync with his off-duty looks, wrote Women’s Wear Daily, while Spanish sports news outlet said Real Madrid will now be more than a football club and an institution: It will not be a symbol of absolute style. With a multi-year deal to be dressed in luxury by Louis Vuitton, Real Madrid has just gone up another notch, not just on the pitch, but off it. Source
Fashion brand Louis Vuitton will outfit Real Madrid CF's men's and women's soccer teams, as well as the men's basketball team, after signing a multi-year agreement with the club, the company announced…
Real Madrid players will be wearing Louis Vuitton. The Madrid club is taking a new step in its premium partnership strategy by partnering with the French fashion house to outfit its professional teams. Real Madrid has just formalized a partnership with Louis Vuitton, which sees the French brand become the official fashion partner of the club merengue. This agreement covers all of the institution's professional teams: the men's and women's footba…
Real Madrid announced this Friday that the French brand Louis Vuitton will be in charge of dressing in travel and institutional events.
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