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Color Me Beautiful: Louis Vuitton Launches La Beauté

La Beauté Louis Vuitton includes 55 lipsticks and 8 eyeshadow palettes with eco-conscious formulas, debuting first in China and expanding globally from August 29, Louis Vuitton said.

  • Louis Vuitton has launched La Beauté, a beauty line developed by Pat McGrath, featuring 55 shades of LV Rouge lip color, 10 shades of LV Baume lip balms, and eight LV Ombres eyeshadows.
  • The lipsticks offer both satin and velvety matte finishes, developed with comfortable wear and luxury ingredients.
  • La Beauté products will be available in 116 Louis Vuitton stores worldwide and online, with each lipstick and balm priced at $160, and eyeshadows at $250.
  • The line includes innovative packaging by designer Konstantin Grcic and uses light-up technology for enhanced shine.
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The Beauté, the line with which Louis Vuitton throws himself into the world of makeup for the first time, will be on sale next week. Pat McGrath, probably the most influential makeup artist of our era, recognized as the Lady of the British Empire by Queen Elizabeth II in 2021, is behind. Read

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South China Morning Post broke the news in Hong Kong on Tuesday, August 19, 2025.
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