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London Pride boss sacked after allegedly spending donations on perfume

An independent inquiry upheld the dismissal after directors alleged he spent about £7,000 in donated vouchers on personal purchases.

  • On Tuesday, Pride in London dismissed CEO Christopher Joell-Deshields following an independent investigation into allegations of misconduct including financial impropriety and bullying.
  • Volunteer directors accused Joell-Deshields of spending about $9,400 in sponsor-donated vouchers on luxury perfumes and Apple products, while also claiming there was a 'bullying culture' at Pride.
  • Joell-Deshields remains in a civil legal dispute with Pride, facing contempt of court charges for failing to return company property, which he 'strenuously' denies in statements to media.
  • Interim CEO Rebecca Paisis is implementing a new governance structure to ensure high standards while Pride prepares for its July 4 parade, expected to proceed as usual.
  • Pride recently announced its intention to host WorldPride 2032, positioning the organization to celebrate the festival's 60th anniversary with a major global event.
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BBC News broke the news in United Kingdom on Thursday, April 2, 2026.
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