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London clubbers' waning thirst for alcohol forces nightlife industry to get more creative

Club operators are adding daytime parties, food and live acts as 39% of 18- to 24-year-olds say they do not drink alcohol, CGA data showed.

  • London nightclubs are shifting toward experience-led nights, daytime events, and live acts to combat diminishing demand for late-night drinking and rising operating costs, Reuters reports.
  • Surveys show around 39% of 18- to 24-year-olds do not drink alcohol, leaving traditional club models built primarily on alcohol sales struggling to remain viable.
  • Corsica Studios, a south London electronic music venue, closed at the end of March after bar takings fell from £10,000–£12,000 to £6,000–£7,000 per night, programming manager Matt Wickings told Reuters.
  • CGA data shows late-night venues now stand 28% below pre-pandemic levels, though UKHospitality chair Kate Nicholls said demand for socialising remains strong, with people prioritizing experiences over drinking.
  • Frequent club-goer Alex Guiste said, "People are going out for the music and the experience, no longer just to drink until late," as Britain's nights out shift to different times and soundtracks.
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Reuters broke the news in United Kingdom on Friday, April 10, 2026.
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