TRIFFT Loyalty, a UK tech startup helping brands cultivate “meaningful emotional connections” with customers, has raised €474k in a pre-Seed funding round to grow their team, embed AI functionality, and expand to the US. The round was led by Lighthouse Ventures, with participation from BD Partners, Gi21 Capital and Koopeo. The company has also confirmed multiple commitments for its forthcoming Seed round. Jason Smith, CEO and Co-founder, said: “…
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