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Local dealers ‘encouraged’ by Harley-Davidson’s relaunch of entry-level models

Among several initiatives included in Harley-Davidson’s Back to the Bricks strategy announced in early May, the relaunch of two entry-level motorcycles has local dealers encouraged for future sales. Harley-Davidson CEO Arthur Starrs announced plans during the company’s first quarter earnings call on May 5 to relaunch two motorcycles – the Sportster and the Sprint – […]
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BizTimes Media Milwaukee broke the news in Milwaukee, United States on Friday, May 15, 2026.
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