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Local Advertising: The Long-Term Hard Sell?
Summary by Radio & Television Business Report
1 Articles
1 Articles
Local Advertising: The Long-Term Hard Sell?
Car dealerships, grocery stores, and big retailers were once the underpinnings of local advertising. But that’s changed, leaving media companies and ad agencies scrambling to find new clients. What has changed and what business will be fueling the growth through 2029 was the focus on a webinar conducted Friday by Borrell Associates Executive VP Corey Elliott and CEO Gordon Borrell. Please Login to view this premium content. (Not a member? Join T…
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