Published • loading... • Updated
Lobos 1707 Named Official Tequila Sponsor of PRO Skijor Frontier Tour
Lobos 1707 integrates its Premium West brand with PRO Skijor's new Frontier Tour, celebrating grit and heritage across six Mountain West cities in a growing winter sport.
- On Friday, Lobos 1707 was named the Official Tequila Sponsor of PRO Skijor's inaugural Frontier Tour, aligning its Premium West brand world with North America's first professional skijoring series.
- Guided by founder Diego Osorio and cultural leaders, Lobos blends tradition with artistry, reflecting a shared philosophy that defining moments are decided at the finish.
- As the Official Tequila Sponsor, Lobos will roll out branded lounge environments, signature Lobos cocktails, and activation spaces while presenting MVP Trophies reimagined as a Western-inspired championship belt at the 'Final Finish' Awards Gala.
- Fans and attendees will experience enhanced hospitality and activations as part of the sponsorship rollout, reflecting a shared celebration of grit, heritage, and progression, PRO Skijor said.
- The Frontier Tour schedule lists stops in Heber City, UT; Bozeman, MT; Logan, UT; Boise, ID; Driggs, ID and culminates with Championship Weekend in Salt Lake City, UT, with tickets at PROSkijor.com and updates via @PROSkijor and @Lobos1707.
Insights by Ground AI
28 Articles
28 Articles
Lobos 1707 Named Official Tequila Sponsor of PRO Skijor Frontier Tour
Watch PRO Skijor Video HERE NEW YORK, Jan. 13, 2026 /PRNewswire/ -- Lobos 1707 has been named the Official Tequila Sponsor of PRO Skijor, aligning its Premium West brand world with the launch of North America's first
·New York, United States
Read Full ArticleCoverage Details
Total News Sources28
Leaning Left5Leaning Right2Center6Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 39%
C 46%
15%
Factuality
To view factuality data please Upgrade to Premium
















