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Lobos 1707 Named Official Tequila Sponsor of PRO Skijor Frontier Tour

On Friday, Lobos 1707 was named the Official Tequila Sponsor of PRO Skijor's inaugural Frontier Tour, aligning its Premium West brand world with North America's first professional skijoring series.
Guided by founder Diego Osorio and cultural leaders, Lobos blends tradition with artistry, reflecting a shared philosophy that defining moments are decided at the finish.
As the Official Tequila Sponsor, Lobos will roll out branded lounge environments, signature Lobos cocktails, and activation spaces while presenting MVP Trophies reimagined as a Western-inspired championship belt at the 'Final Finish' Awards Gala.
Fans and attendees will experience enhanced hospitality and activations as part of the sponsorship rollout, reflecting a shared celebration of grit, heritage, and progression, PRO Skijor said.
The Frontier Tour schedule lists stops in Heber City, UT; Bozeman, MT; Logan, UT; Boise, ID; Driggs, ID and culminates with Championship Weekend in Salt Lake City, UT, with tickets at PROSkijor.com and updates via @PROSkijor and @Lobos1707.

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Lobos 1707 Named Official Tequila Sponsor of PRO Skijor Frontier Tour

Watch PRO Skijor Video HERE NEW YORK, Jan. 13, 2026 /PRNewswire/ -- Lobos 1707 has been named the Official Tequila Sponsor of PRO Skijor, aligning its Premium West brand world with the launch of North America's first

2 months ago·New York, United States

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