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Loblaw partners with Google to allow customers to shop through AI Mode and Gemini
Loblaw partners with Google to offer AI-driven shopping for food, beauty, and apparel, integrating emerging commerce standards to enhance Canadian consumer experience.
Loblaw announced a partnership with Google to allow Canadians to shop for health, beauty, and apparel products through AI Mode in Google Search and the Gemini app.
This collaboration makes Loblaw the first large retailer to enable direct purchases through Google's AI-mode in Canada.
Loblaw will also scale its use of Google Cloud's Vertex AI platform to accelerate its transformation into an AI-native enterprise.