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L.L.Bean Embraces Its Old-School Roots with Brick-and-Mortar Stores, Print Catalogs, No AI

The family-owned retailer says its 60 stores, 1912-era catalog and Freeport flagship remain central as it limits AI over environmental concerns.

Summary by NBC News
L.L.Bean is embracing its rugged roots in Freeport, Maine, shunning AI and adding more brick-and-mortar stores.

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NBC NewsNBC News
Lean Left

How L.L.Bean embraces its old-school roots: Brick-and-mortar stores, print catalogs, no AI

L.L.Bean is embracing its rugged roots in Freeport, Maine, shunning AI and adding more brick-and-mortar stores.

·New York, United States
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NBC Dallas-Fort WorthNBC Dallas-Fort Worth
+3 Reposted by 3 other sources
Lean Left

L.L.Bean embraces its old-school roots with brick-and-mortar stores, print catalogs, no AI

L.L.Bean is embracing its rugged roots in Freeport, Maine, shunning AI and adding more brick-and-mortar stores.

·Fort Worth, United States
Read Full Article
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  • 100% of the sources lean Left
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NBC Dallas-Fort Worth broke the news in Fort Worth, United States on Saturday, September 12, 2026.
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