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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal
Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities. As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making…
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