LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

LIV Golf was touted as a golf revolution. It ended with a thud

LIV Golf was supposed to be a golf revolution. Instead it led to a fractured golf landscape with some winners — but several losers, too.

LIV Golf Just Collapsed. It Spent $5 Billion Renting an Audience Instead of Building One

LIV Golf proves that all the money and star power in the world can buy attention, but it can’t manufacture the one thing that keeps a business alive: people who genuinely care

LIV Golf is shutting down after five years and over $5B in Saudi backing, ending its efforts to build a TV audience on Fox and, before that, The CW (A.J. Katz/The Wrap)

A.J. Katz / The Wrap: LIV Golf is shutting down after five years and over $5B in Saudi backing, ending its efforts to build a TV audience on Fox and, before that, The CW  —  The Saudi-backed league is winding down despite growing its television audience in 2026  —  LIV Golf is shutting down after five years …