Little Caesars, other Michigan companies pay millions for 30-second Super Bowl spots

Little Caesars, other Michigan companies pay millions for 30-second Super Bowl spots

A handful of Michigan companies ponied up as much as a reported $8 million to secure 30 seconds of ad space for Sunday's Super Bowl 59.

Little Caesars Super Bowl spot raises eyebrows - Brand Innovators

Little Caesars is returning to the Super Bowl this year with a :30 second spot that promotes the QSR company’s new Crazy Puffs and specifically, the Bacon & Cheese flavored Crazy Puffs. The spot stars Eugene Levy, whose eyebrows are more than raised when he tastes the new snack. Brand Innovators caught up with Jaime Pescia, VP, global creative & brand engagement at Little Caesars ahead of the game to talk about the ad. Why the Super Bowl for th…