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LinkedIn sees shift toward expert-led content in AI search results
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LinkedIn sees shift toward expert-led content in AI search results
The B2B buying journey is shifting as more users rely on AI-powered search to research products before visiting company websites. Devang Shah, VP of marketing at LinkedIn, noted in a blog post. “The B2B buying journey is shifting as more buyers rely on AI-powered search to research products and build shortlists before ever visiting a company’s website, moving influence from visibility to credibility, or ‘Buyability.’ Third-party research from Se…
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