LinkedIn Just Made a Big Announcement. It’s Good News for Brands

Revista Merca2.0

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Online video transmission has visibly transformed the global media landscape and impacted the behaviour of viewers around the world. Driven by rapid progress in Internet adoption, wide availability of mobile devices and the growing popularity of online video content, the global video market has experienced unprecedented growth. According to Statista data, in 2024, global revenue from OTT (free streaming) video exceeded $316 billion, with the Uni…

Agencias y Medios de Comunicación

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LinkedIn has taken a decisive step to strengthen its position in the digital advertising market with the expansion of BrandLink, its branded video content program. According to data provided by the company to Reuters, the initiative led to a 36% growth in views and a 200% increase in video-related advertising revenue during the second quarter of the year.