US EditionLinda Yaccarino, the Veteran Publicist Who Failed to Save X From Elon Musk
3 Articles
3 Articles
Social network X has been left by CEO Linda Yaccarino, known in the industry as the Velvet Hammer, after two years due to pressure from Elon Musk.
“Don’t take it personally, Linda.” That’s, perhaps, what a good therapist would say to Linda Yaccarino (USA, 61) after her departure from X, the social network she ran – at least in theory – since 2023. The pain of certain ruptures is inevitable, but predictable: Elon Musk is not exactly known for maintaining stable relationships, personal or professional. Trump is here as a recent example. Like everything in life, this will also happen. And soo…
On 20 January, the HelloQuitteX movement launched a call to leave social network X after its acquisition by Elon Musk. In question, the way in which it is used to promote political values close to the far right and to increase interference abroad. Is the operation a success six months later?
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