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Lidl Is Launching Budget Mobile Phone Plans - but There's a Major Catch

The plans will offer eSIM service with no contracts through the Lidl Plus app as Lidl and 1GLOBAL target 30 countries.

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The Schwarz Group, which also includes Lidl, invests in mobile communications. As a result, the company's offerings will also be expanded.

·Germany
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Lidl, already well established in food distribution in France, reached a new stage in April 2026 with the announced launch of its telephone package. The German brand, known for its aggressive prices, now intends to attack the telecommunications market via Lidl Connect. This initiative intervenes in a context of strong competition between operators, where the prices of mobile packages remain a decisive criterion for consumers. The Lidl Connect te…

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economiematin.fr broke the news on Thursday, April 16, 2026.
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