Exploring the Role of Generative AI in Martech

Exploring the Role of Generative AI in Martech

A seismic shift is occurring in the digital marketing landscape due to the rapid growth of generative AI tools. These potent technologies are quickly changing processes, from creating brilliant images to writing catchy marketing copy to creating music. To improve marketing efforts, generative AI in Martech (marketing technology) uses artificial intelligence (AI) models to produce fresh content, including text, photos, and videos. These models ar…

LexisNexis 2025 Future of Work Report Reveals Active Exploration and Adoption of Generative AI Among Organizations and Professionals

Report shows 80% feel genAI has met or exceeded expectations but insufficient training, lack of trust, and ethical considerations remain barriers to realizing its full value NEW YORK — February 11, 2025 — LexisNexis® Legal & Professional, a leading global provider of AI-powered analytics and decision tools, today released results from its second annual LexisNexis Future of Work Report, which demonstrates growing maturity and active exploration o…