Levi’s Rings in Sweater Season With Help From Gus, a Cute Claymation Yeti

Levi’s claymation holiday campaign celebrates handmade craft amid AI bloat

The nostalgic campaign arrives following a back-to-school campaign that CEO Michelle Gass said failed to generate the expected demand and traffic.

Levi’s Rings in Sweater Season With Help From Gus, a Cute Claymation Yeti

The denim brand's holiday campaign nods to its 1995 spot 'Clayman,' the first ever all-Claymation commercial.

Blinkink Gets Fuzzy at a Cabin in the Woods For Levi's

Blinkink directing duo Stevie Gee and Essy May, whose many animated talents we track here, just dropped this stop-motion holiday spot highlighting the Yeti-calming powers of Levi’s sweaters (complete with BTS video). Stevie & Essy: Never have we ever had so much creative freedom from the start of a commercial project. We wrote 14 different scripts before landing the final concept, and then further developed that story together with Levi’s. Let’s…

Levi’s fuzzy yeti makes Christmas ads a horror comedy

The windows start rattling. Five friends are tucked away in a snowy cabin, dressed for the holidays, when a towering creature appears outside. It looks like the beginning of a monster movie. Then someone throws the intruder a red sweater.That is the joke at the heart of Levi’s new Christmas film, Let’s Get Fuzzy. The creature, a mythical yeti affectionately named Gus, goes from feared outsider to welcome guest. Instead of a glossy sweater montag…

A Claymation Yeti Stomps Through Levi’s Holiday Campaign

When a snarling yeti busts through the wall of your rustic cabin on a snowy night, you better have some Levi's merch handy to soothe the savage beast. They simply adore red sweaters, as we learn in the apparel brand's loud, laudable holiday advert below. Developed with production studio BlinkInk, it relies on old-school claymation