Levi's to open third metro Atlanta store

Levi's to open third metro Atlanta store

One of the biggest names in denim — and fashion more broadly — is planning its third metro Atlanta store.

Levi's CEO speaks on high prices as brand still pins hopes on Beyoncé effect

[/boxout] Gass elaborated: “My first year before becoming CEO, I traveled the world with the team. “I spent lots of time in stores, examined the categories. “This is probably a simple example, but going into one of our stores, we had lots of denim bottoms for women — we had very few skirts, very few dresses. “We should have an iconic denim skirt, just like we have an iconic 501. And those weren’t key categories for us. “So we start with: We shou…

Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’

Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.

The challenge was bigger than some XL size denim pants. But Kenny Mitchell couldn’t refuse. Getting to Levi’s with the mission of repositioning this long-lived brand in an increasingly crowded market of fashion retail players was a tempting proposal to let it go. That’s how Mitchell started his way into Levi’s, a brand with more than 150 years of age where he has dressed from miners to Hollywood stars. As Senior Vice President & Chief Marketing …

Since its creation, the Levis 501 has remained an essential reference. Its straight cut has attracted a large audience for several generations. Made from high quality cotton, this jeans offer optimal comfort thanks to its slightly wide cut on the thighs, allowing for a great freedom of movement. This model is equipped with a classic buttoned flyer, characteristic of the 501 jeans, as well as the five traditional pockets. Available in many colors…

Levi’s CEO: ‘If the wallet’s tighter, then we have to work harder’ – RetailWit

Pickier shoppers just means higher execution is needed from the denim brand, Michelle Gass said. But a little help from Beyoncé never hurts.