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Levi Strauss is to Sell Khaki Brand
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Levi Strauss is to Sell Khaki Brand
Legendary denim brand, Levi Strauss, has announced that it is selling the Dockers label for $311 million.The deal was reported by CNBC News and the buyer is brand management firm Authentic Brands Group. The news comes six months after Levi Strauss announced it was considering selling Dockers, stating that it wanted to focus on its “namesake” products and its athleisure brand, Beyond Yoga.Under the deal, “Authentic will own Dockers’ intellectual …
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