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Levi Strauss CEO says any price hikes related to tariffs will be ‘surgical’

  • Michelle Gass, Levi Strauss & Co. CEO, stated that any price increases due to tariffs would be carefully considered.
  • Business executives and the FED Chair warned about potential economic impacts from tariffs.
  • Gass told analysts on Monday that the tariff situation is new and Levi is assessing it.
  • Gass stated, "as we look at pricing...there is pricing power there. But if we do anything, it will be very surgical."
  • Levi has assembled a task force to identify ways to mitigate tariff impacts, potentially with structural changes.
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retaildive.comretaildive.com
Center

Any Levi’s tariff-related price bumps will be ‘surgical,’ but impact of trade policy still unclear

Chief Financial and Growth Officer Harmit Singh this week said the last time the company faced a similarly murky challenge was during the pandemic.

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+7 Reposted by 7 other sources
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Levi Strauss CEO says any price hikes related to tariffs will be ‘surgical’

Levi Strauss & Co. CEO Michelle Gass discussed the topic of price hikes due to President Donald Trump's tariffs on an earnings call this week. Here's what consumers should know.

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Center

JPMorgan upgrades Levi's, says apparel maker is at an 'early innings inflection'

Analyst Matthew Boss upgraded the denim and apparel maker to overweight from neutral.

·United States
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Financial News Network - Levi Strauss CEO says any price hikes related to tariffs will be ‘surgical’

Levi Strauss & Co. CEO Michelle Gass said if the company raises prices due to President Donald Trump's tariffs, the increases would be "very surgical."Read More …

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CNBC broke the news in United States on Tuesday, April 8, 2025.
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