Less than 20% of food on sale in supermarkets labelled as Scottish

Less than 20% of food on sale in supermarkets labelled as Scottish

NFU Scotland has challenged the UK’s largest retailers to work with the industry to increase Scottish produce on shelves. This follows the publication of full year results for the Union’s ShelfWatch initiative, which showed a very mixed picture in respect of sourcing levels across eight major retailers. ShelfWatch, an initiative aimed at monitoring the availability of Scottish produce on sale at Aldi, Asda, Co-op, Lidl, M&S Food, Morrisons, Sain…

Shelf Watch Reveals Less Than 20% of Supermarket Products Labelled as Scottish

Less than one in five own-brand food products on Scottish supermarket shelves are labelled as Scottish, according to a major new survey by NFU Scotland.The union’s latest ‘shelf watch’ initiative analysed more than 15,000 products across over 290 stores belonging to eight leading supermarket chains: Aldi, Lidl, Asda, Tesco, Co-op, M&S Food, Morrisons, and Sainsbury’s. The findings show that only 17% of own-label goods were identified as Scottish…