Leica and Formula 1 Shift Into Gear With Limited Edition Q3 43

Leica and Formula 1 Shift Into Gear With Limited Edition Q3 43

Leica and Formula 1 have teamed up for a limited-edition version of the Leica Q3 43 that comes with carbon fiber components.

Leica Camera and Formula 1® Announce Licensing Partnership and the Leica Q3 43 Formula 1® Edition

/PRNewswire/ -- Two long-established brands, Leica Camera and Formula 1®, have announced their collaboration as part of a licensing partnership and will debut...

Leica and Formula 1 Team Up on $9,950 Camera Inspired by the Racetrack (Featuring Exclusive F1 Photo Setting)

Formula 1’s luxury ambitions are extending to the camera business. Leica is the latest high-end brand to get in on the sport’s growing cultural cachet, teaming up with Formula 1 on a new licensing deal that will see the German camera maker release a $9,950 special-edition camera inspired by the racetrack. The Leica Q3 43 […]

Why Leica Is Betting on Formula 1

Leica President Mike Giannattasio explains how the camera maker’s first Formula 1 licensing partnership aims to attract new customers, reinforce its premium positioning and drive growth.

Leica’s U.S. boss says F1 'goes at incredible speed' and photography helps 'stop the moment.' Now they’ve made $10,000 camera together

Leica’s U.S. president Mike Giannattasio says the camera maker and F1 share an obsession with craftsmanship—and the same collectors.