LEGO Updates Iconic ‘4-99+’ Age Label to Celebrate David Attenborough’s 100th Birthday
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6 Articles
LEGO updates iconic ‘4-99+’ age label to celebrate David Attenborough’s 100th birthday
Sir David Attenborough is turning 100, and some of the world’s biggest brands and nature organizations are celebrating the beloved broadcaster and conservationist in heartfelt and playful ways. Toy giant LEGO marked the milestone with a social media post showing one of its classic brick boxes updated from the iconic “4-99+” age range to “4-100+.” [...]
LEGO Raises Age Limit to 100+ for David Attenborough's Birthday
LEGO fans, especially the most devoted, all live with one haunting thought. We know there’s a hard cap on how long we can enjoy those little plastic brick sets. To the great amusement of everyone—right up until they approach a century of life—the iconic toy company doesn’t just have a minimum age for when it’s appropriate to use its product. It also lists an age maximum of 99. Or rather it did until one of the best humans on the planet surpassed…
Because a prominent documentary filmmaker has become 100 years old, Lego has raised the age limit of his Steinebox.
The Danish company's toy boxes have an age limit of 4-99 years.
On Sir David Frederick Attenborough's 100th birthday, the LEGO group apparently revised its most famous age label: instead of "4 to 99 years", "4 to 100 years" will stand on the packaging in the future. The small but symbolic change is a wink homage to the British nature filmmaker whose name has stood for enthusiasm, knowledge and amazement for decades. [...] Source
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