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Latino voters disapprove of Trump’s presidency: Will that decide the midterms?
An estimated 36 million Latino adults are eligible to vote as Democrats and Republicans court a bloc that backed Trump in 2024.
As the midterms near, an estimated 36 million Latino adults are eligible to participate in the 2026 elections. Latino voters are potentially shaping midterm results after their significant shift toward Donald Trump in 2024.
Former longtime Republican political strategist Mike Madrid noted that the historical '75-25 split' favoring Democrats has ended. Voters increasingly prioritize economic concerns like jobs and wages over traditional party loyalty.
Census Bureau data shows U.S. Latinos number 68 million, making up about 20% of the population. Research found the 'socialist' label remains deeply unpopular among this diverse group of voters.
Recent polling from September 2026 shows Trump's support among Latinos has declined from 2024 levels, with only 26% approving. Voters appear increasingly focused on the cost of living and jobs.
Because Latinos are not a monolithic bloc, campaign teams from both parties are tailoring messages to address regional and economic realities. As November 3 approaches, strategists recognize that generic appeals will not resonate with these voters.