Late snowfall drives 20% drop in Vail Resorts visits during early 2025-26 ski season

Vail Resorts is having a very dry year: It reported a record‑low snowpack, forcing the company to lower its 2026 earnings outlook

Vail’s ski school revenue has dropped 14.9% since the start of the season compared to last year, and dining revenue fell nearly 16%.

Vail Resorts reports skier visits down 20% this ski season compared to same period last year

The number of skiers and snowboarders visiting Vail Resorts fell 20% compared to same period last year, the company reported to investors Thursday. Revenue generated from ski school was also down 14.9%. There was a 15.9% drop in revenue generated from food vendors as well, Vail Resorts said."We experienced one of the worst early season snowfalls in the western U.S. in over 30 years, which limited our ability to open terrain and negatively impact…

Late snowfall drives 20% drop in Vail Resorts visits during early 2025-26 ski season

Vail Resorts is reporting a significant downturn in skier visits and revenue across its North American mountain resorts—including Whistler Blackcomb—amid one of the weakest early snow seasons in decades.

Skier visits down 20% for Vail Resorts, an indication of low-snow impact on ski industry

Skier visits down 20% for Vail Resorts, an indication of low-snow impact on ski industry. State's snowpack is well below 50% of normal and most resorts still are offering limited terrain.

Vail Resorts Reports Certain Ski Season Metrics for the Season-to-Date Period Ended January 4, 2026

/PRNewswire/ -- Vail Resorts, Inc. (NYSE: MTN) today reported certain ski season metrics from the beginning of the ski season through January 4, 2026 compared...

Vail Resorts Hit Hard by Historic Snow Drought: Skier Visits Plunge 20%

Conditions at Vail Mountain in Colorado on December 30, 2025. | Image: Meteorologist Joe Ruch, CBS Colorado Vail Resorts Inc. reported a sharp decline in early-season skier visits across its North American resorts, as historically poor snowfall in the western United States limited terrain openings and weighed on visitation and ancillary spending. Vail Resorts released its early-season metrics on January 15, which include data from the start of t…