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Lalit Modi Interview Drops On Eve Of Mega Auction, Says Shah Rukh Khan Is 'Pillar Of IPL'

  • Lalit Modi referred to Shah Rukh Khan as the 'pillar' of IPL and credited him with expanding the tournament's viewership demographic to women and children.
  • Modi stated that women and children were extremely important for IPL to increase its viewership.
  • Shah Rukh Khan is the co-owner of IPL team Kolkata Knight Riders and was convinced by Modi that IPL would surpass his films' popularity.
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