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Lack of X Appeal - Musk's Social Platform Bleeds Advertisers

Summary by Tech.co
The advertising revenue for X/Twitter is looking set to slide as research reveals more than a quarter of advertisers are planning to cut their spending. From interviews with 1000 senior marketers around the world, the data firm, Kantar, reports that 26% have decided to cut down their spend on X/Twitter while 14% said that they would stop running promotions on the platform completely. The company’s global revenues have already halved from $4.14bn…
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