US EditionSony Hires Paul King to Bring Labubu to the Big Screen in a Live-Action Movie
Sony acquired rights last month to adapt Pop Mart's Labubu collectible, a cultural phenomenon boosted by blind-box marketing and celebrity endorsements like Blackpink's Lisa.
- Last month, Sony snagged the rights to bring the Labubu character to the silver screen, and Paddington director Paul King will direct and produce the feature.
- Blind-Box sales and high-profile use drove Labubu's popularity, as Pop Mart's strategy boosted repeat purchases and Blackpink member Lisa raised its mainstream profile.
- The production remains early-stage and King will produce alongside Department M and Wenxin She while Sony works directly with Pop Mart on the adaptation.
- No release date has been set, and the Labubu adaptation remains in early development; King’s two BAFTA nominations for the Paddington films suggest strong mainstream potential.
- King's filmography — from Wonka to The Mighty Boosh — shows his varied creative roles, including writing Paddington in Peru, while other Labubu characters like Zimomo, Mokoko, and Tycoco are likely to appear.
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12 Articles
Paul King, the celebrated director behind the hits "Paddington" and "Wonka", has taken over the project from Sony Pictures and will direct a film based on the Swan, the line of collectible toys that has taken the world by storm.
Paddington Director Paul King Tapped To Helm the Labubu Movie
Your Labubu is about to be a star — a movie star that is. Last month, Sony snagged the rights to bring the hugely popular kids accessory to the silver screen in a major way, and now, it has announced Paddington director Paul King will direct the upcoming Labubu feature.According to The Hollywood Reporter, King will produce as well as direct, alongside Department M and Wenxin She. Plus, Sony is working directly with the Chinese retailer of Labubu…
The collectible Labubu dolls are getting ready to conquer the big screen. Sony Pictures has commissioned the director of the hits "Wonka" and "Paddington", Paul King, to create a live-action... The Labubu "move" to Hollywood - ΙΝΑΦΤΕΜΟΠΟΡΙΚΙ
The collectible Labubu dolls are getting ready to conquer the big screen. Sony Pictures has commissioned the director of the hits “Wonka” and “Paddington”, Paul King, to create a live-action…More...
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