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Kylie Jenner Wears $50 Million Fantasy Bra in Victoria's Secret Debut

The jewelry-led design features 4,400-plus diamonds and a 75.54-carat center stone as Victoria’s Secret reimagines its iconic runway spectacle.

  • On Sunday, Oct. 18, Kylie Jenner made her Victoria's Secret Fashion Show debut wearing the $50 million Fantasy Bra, marking the iconic showpiece's return after an eight-year hiatus.
  • Victoria's Secret partnered with jeweler Jacob Arabo of Jacob & Co. to reimagine the tradition dating back to 1996, with Arabo stating, "My vision was to create a piece of high jewelry that could be worn as a bra."
  • The design features 4,410 natural diamonds and a 75.54-carat yellow diamond worth approximately $32 million; crafted from 3,218 components, the piece weighs under 1.8kg and is the most valuable Fantasy Bra ever created.
  • At Sony Pictures Studios in Culver City, Calif., Jenner was supported by boyfriend Timothee Chalamet and mother Kris Jenner as her surprise appearance on the runway generated gasps from the crowd.
  • Victoria's Secret executive Selman called Jenner a "cultural powerhouse" who "extends beyond fashion," signaling a new direction for the brand following its last Fantasy Bra appearance in 2018 featuring Elsa Hosk.
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USA Today broke the news in New York, United States on Sunday, October 18, 2026.
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