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Kylie Jenner Wears $50 Million Fantasy Bra in Victoria's Secret Debut
The jewelry-led design features 4,400-plus diamonds and a 75.54-carat center stone as Victoria’s Secret reimagines its iconic runway spectacle.
On Sunday, Oct. 18, Kylie Jenner made her Victoria's Secret Fashion Show debut wearing the $50 million Fantasy Bra, marking the iconic showpiece's return after an eight-year hiatus.
Victoria's Secret partnered with jeweler Jacob Arabo of Jacob & Co. to reimagine the tradition dating back to 1996, with Arabo stating, "My vision was to create a piece of high jewelry that could be worn as a bra."
The design features 4,410 natural diamonds and a 75.54-carat yellow diamond worth approximately $32 million; crafted from 3,218 components, the piece weighs under 1.8kg and is the most valuable Fantasy Bra ever created.
At Sony Pictures Studios in Culver City, Calif., Jenner was supported by boyfriend Timothee Chalamet and mother Kris Jenner as her surprise appearance on the runway generated gasps from the crowd.
Victoria's Secret executive Selman called Jenner a "cultural powerhouse" who "extends beyond fashion," signaling a new direction for the brand following its last Fantasy Bra appearance in 2018 featuring Elsa Hosk.