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Krispy Kreme pauses its doughnut rollout with McDonald’s

  • Krispy Kreme paused the rollout of its doughnut partnership with McDonald's at 2,400 US locations as announced in its May 2025 earnings release.
  • The partnership began testing in Kentucky in 2022 and expanded due to McDonald's reporting consumer excitement and demand that exceeded expectations.
  • Both chains face economic challenges, with McDonald's posting its worst quarter since Covid-19 and Krispy Kreme's stock dropping about 73% over the past year amid reduced consumer spending.
  • Krispy Kreme CEO Josh Charlesworth emphasized the company’s commitment to reducing its financial obligations and strengthening its financial position to support long-term, profitable growth. To help achieve this, the company will halt dividend payments, which will save approximately $6 million each quarter.
  • Krispy Kreme indicated that pausing expansion will allow time to establish a profitable business model for everyone involved, with no new McDonald’s locations planned for addition in the second quarter of 2025 as they reevaluate their growth strategy.
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Krispy Kreme pauses its doughnut partnership with McDonald’s

Krispy Kreme’s partnership with McDonald’s to sell its doughnuts at all of the burger chain’s US restaurants didn’t turn out as sweet as it thought.

·Atlanta, United States
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restaurantdive.com broke the news in on Thursday, May 8, 2025.
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