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Kremlin’s propaganda film about Ukraine war flops as Russians watch Barbie
"The Witness," Russia's first feature-length film about its invasion of Ukraine, is a box-office flop, grossing less than 14 million roubles in its first two weeks. The film covers falsehoods used by the Kremlin to justify the invasion, but viewers across the country are reporting empty cinema halls.
Opinion polls show that many Russians prefer to turn a blind eye to the war in Ukraine, with a record 40% saying they do not actively follow the events. They prefer movies that allow them to forget about the war and its gloomy news.
Russia has a history of producing propaganda-style films, but they have not been successful at the box office or received positive reviews from independent critics. Many talented film-makers, writers, and singers have left Russia since the start of the war, leaving a lack of professionalism in the industry.
In handing out Russian film subsidies, priorities include depictions of the heroism of Russian soldiers and the fight against Nazism, according to Time magazine.
The release of the first feature film about Russia's invasion of Ukraine, which premiered across the country on August 17, comes as Russian authorities have announced plans to boost production of films that glorify Moscow's actions in Ukraine.