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Kraft Heinz Wants to Win Back the Modern Eater
The company is adding protein and convenience products to brands like Kraft Mac & Cheese and Jell-O as it seeks to reverse years of declining sales.
Summary by The Daily Upside
5 Articles
5 Articles
Kraft Heinz Is Betting Its Comeback on Protein Jell-O. The Marketing Lesson Is Smarter Than It Sounds
Kraft Heinz is reformulating a thousand recipes to ride the protein wave, and the instinct behind it works for any business whose old pitch has stopped landing.
·New York, United States
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Kraft Heinz is hoping that new products and a portfolio overhaul will reverse years of sales pressure. The company is developing products such as reduced-sugar ketchup, high-protein Kraft Mac & Cheese variants, and lactose-free Philadelphia cheese. By 2027, innovations are expected to account for approximately 5% of the company's net retail sales in the US.
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Total News Sources5
Leaning Left0Leaning Right0Center3Last UpdatedBias Distribution100% Center
Bias Distribution
- 100% of the sources are Center
100% Center
C 100%
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