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Kodak overtakes Fujifilm as the most-used film brand among photographers in new survey
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Kodak overtakes Fujifilm as the most-used film brand among photographers in new survey
Kodak has overtaken Fujifilm to become the most-used film brand among photographers responding to FilmFocus' latest survey, as new figures suggest that the analog revival is continuing despite the ever-increasing cost of shooting film.The 2025 Survey on the Current State of Film Photography gathered 1,337 valid responses, up considerably from 802 respondents in the previous year's survey. Conducted between November 30 and December 31, 2025, the …
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