It is a classic, text-book case fit for management schools on how to capitalise on an opportunity, however insignificant or farfetched it may seem on the spur of the moment. This is the story of Kissimmee, a small town in central Florida, in southern United States, which is located at the door-step of some of the most popular theme-parks and has become the first port of call for millions of tourists that visit the theme-parks in the region. The …
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