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Kirkland's Bets On The Brand House Collective For Turnaround After Q1 Loss - Kirkland's (NASDAQ:KIRK), Beyond (NYSE:BYON)

  • On June 17, 2025, Kirkland's announced a strategic shift, rebranding as The Brand House Collective to operate as a retailer managing multiple brands.
  • This transformation follows a comprehensive corporate reorganization and leadership changes effective June 14, 2025, replacing five board members with four new directors.
  • The company intends to streamline its operations by maintaining roughly 290 store locations and beginning in August will start converting Kirkland's Home outlets into Bed Bath & Beyond Home locations, starting with a store in Brentwood, Tennessee. Additionally, efforts to enhance brand collaboration will be expedited.
  • Kirkland's reported a first-quarter sales decline with $81.5 million, a $7.9 million adjusted EBITDA loss, gross margin down to 24.9%, and CEO Sullivan calling this a defining moment to build a leaner, performance-led organization.
  • Subject to approval at the company's annual meeting scheduled for July 24, 2025, the planned rebranding and ticker update to TBHC are intended to facilitate multi-brand expansion and streamline operations to enhance profitability.
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storebrands.com broke the news in on Tuesday, June 17, 2025.
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