KFC Signs Coca-Cola on as New Beverage Partner, Ditching PepsiCo
KFC said the switch will help it attract more U.S. diners as Coca-Cola drinks roll out to 3,718 restaurants by spring 2027.
- The Wall Street Journal reported on Thursday, Oct 15, that KFC signed Coca-Cola as its U.S. beverage partner, officially ending its longtime deal with PepsiCo. This shift marks the first time in decades that the Yum Brands chain has changed its drink supplier.
- KFC's U.S. restaurants have served PepsiCo drinks since 1986, when Pepsi originally bought the chain. The switch aims to help KFC compete against rivals like Chick-fil-A and Popeyes, which have gained market share as diners defect.
- The transition will bring Coca-Cola products to all 3,718 U.S. locations by spring 2027. KFC U.S. President Catherine Tan-Gillespie said, "This decision is a critical step in the Kentucky Fried Comeback."
- Beverage giants Coke and Pepsi frequently compete for restaurant partnerships to boost brand visibility. Other chains like McDonald and Taco Bell have recently broadened their drink offerings with options such as refreshers or "dirty soda" to attract consumers.
- Despite the U.S. switch, Tan-Gillespie noted that Pepsi remains an important partner for the chain's international markets. PepsiCo also maintains its relationship with Yum Brands, which operates KFC alongside sister chains Pizza Hut and Taco Bell.
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(New York = Yonhap News) Correspondent Lim Soo-jung = KFC, a leading U.S. fast-food chain, ends its 40-year partnership with Pepsi and switches its beverage supplier to Coca-Cola...
According to a statement, KFC will begin the transition to Coca-Cola drinks starting in January
KFC has informed that it has concluded an agreement with Coca-Cola to supply drinks in thousands of restaurants in the United States, in a hard blow to PepsiCo, the network's historical supplier. The substitution of Pepsi products by Coca-Cola in the US units of KFC will begin in January. Exclusive material for subscribers. To have full access, access the link of the material and register.
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KFC Drops Pepsi for Coca-Cola in Major Shakeup of U.S. Restaurant Beverage Deals
KFC will begin replacing Pepsi products with Coca-Cola beverages at thousands of American restaurants in January, ending a partnership rooted in PepsiCo's former ownership of ... The post KFC Drops Pepsi for Coca-Cola in Major Shakeup of U.S. Restaurant Beverage Deals first appeared on [your]NEWS.
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