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Kevin the Carrot ranks among top 20 best mascots of all time, study finds
A OnePoll survey of 2,000 adults found humour, catchphrases and jingles help mascots stand out, as Plusnet launched its new character Plusso.
- Plusnet commissioned a study of 2,000 adults to celebrate the arrival of its new mascot, Plusso, recently spotted accompanying Girls Aloud star Kimberley Walsh.
- Research by OnePoll revealed that humor , memorable catchphrases , and good jingles are the key ingredients for creating memorable advertising moments.
- The study ranked Tony the Tiger , Basil Brush , and the Wombles among the top 20 best mascots, while Kevin the Carrot secured 13 per cent.
- Spokesperson Cilesta van Doorn noted that 33 per cent of consumers value playful personalities in mascots; Plusnet is offering a year of free broadband to 100 existing customers.
- Walsh, the Girls Aloud star and fellow Yorkshire native, advised consumers to "do a bills MOT once a year" to identify forgotten direct debits and avoid overpaying for contracts.
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Leaning Left1Leaning Right0Center37Last UpdatedBias Distribution97% Center
Bias Distribution
- 97% of the sources are Center
97% Center
C 97%
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