Kenneth Cole partners with Joe Jonas for INSPIRE fragrance launch

elle.mx

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There is an almost infallible formula to recognize a male perfume commercial: a gorgeous man, too intense a look and some unexplainedly sexy situation that probably has nothing to do with how the fragrance smells. Joe Jonas also realized and decided to make fun of it. The singer is Kenneth Cole’s new global ambassador and stars the Inspire campaign, the brand’s new male fragrance. But instead of following the usual rules of the category, Jonas h…

Metropolitan Magazine

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If there is a formula that the men's perfumery knows practically by heart it is this: a very beautiful man, possibly without a shirt, a tormented look at the camera, an inexplicably humid location and a few words about the desire pronounced in voice-over. Joe Jonas and Kenneth Cole decided that we could survive without yet another version of the same advertising. [...] The article Joe Jonas becomes the face of the new Kenneth Cole Inspire perfum…